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Portmanteau

A new word made by combining parts of two existing words.

Pinterest is Pin + Interest. Instagram is Instant + Telegram. Microsoft is Microcomputer + Software. Portmanteau is one of the most common patterns in startup naming because the meaning is built into the word and the result is usually short enough to fit a six-character .com. The risk is that both source words can already be crowded in your category, leading to a generic-sounding result.

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