B2B SaaS naming has different constraints from consumer brands. The name has to survive an executive pitch, fit on a business card, register as a trademark in class 9 software, and ideally suggest the category without boxing the company into a single feature.
Pick the tone first, not the words. Bold and Professional are the two tones that work for B2B. Friendly and Playful skew consumer. Mystical and Minimal are too vague for procurement teams. Set the generator to Bold or Professional, set the industry to SaaS, length Medium (7 to 10 letters). Hit reroll. You will see eighteen candidates that read like real B2B brands.
Filter by .com first. Anything not green-checked drops off the list. You should still have eight to twelve viable names per batch on most industry-tone combinations. If fewer survive, broaden the length or change the tone toward Professional, which has the largest word pool.
Run the eight-point check on the survivors. Phone test, search collision, USPTO, social handles, five-second test, .com, team test, future-proof. Most names that survive .com will fail one or two of these. The remaining three to five candidates are real options.
The shortlist conversation. Three to five real options is the right size for a co-founder vote. More than that, and the discussion goes circular. Make a Notion page. One row per name. Columns: hex of the .com landing, vibe, top objection, top supporter. Vote in writing, not on a call.
The whole pipeline takes 45 to 75 minutes if you avoid Slack debates during the filter step. The output is a name your developer and your VP of Sales both shipped on without rolling their eyes, which is the actual measure of B2B SaaS naming success.